#Landor75

Core team: Trevor Wade, Michelle McCarthy, Jenny Garrett

2016 was Landor's 75th year as a company. To celebrate the auspicious anniversary, we launched an internal and external campaign named #Landor75. The campaign lived primarily on Instagram, with employees from around the world submitting images of Landor work seen in the wild.

Alongside the Instagram campaign, we also wrote and published 12 "What if...?" blogs focused on the next 75 years of branding. Twelve of our offices created 75 icons that each capture a month's blog theme.

At the end of the year, we brought together the submissions in three commemorative ways: A booklet for distribution, a framed piece for hanging in offices, and a video slideshow for office lobbies.